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shane_ernest
shane_ernest In Branding

Prado Studio’s New Branding for Marie Todd | Storyboard

Great work from the talented folks at Prado Studio and some nice images from Richard Ruthsatz   By 2013 Todd had expanded her product line to include luxury candles and fragrances, but realized her packaging…

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shane_ernest
shane_ernest In Branding

All of the Feels: How Brands Use the 4 Basic Emotions in Advertising

1) Happy 2) Sad 3) Afraid/Surprised 4) Angry/Disgusted As Douglas Van Praet, author of Unconscious #Branding: How Neuroscience Can Empower (and Inspire) Marketing, wrote in Fast Company, “The most startling truth is we don’t even…

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shane_ernest
shane_ernest In Branding

Nextdoor to Chau Chow City – Boston

Walking through Chinatown always makes me hungry.

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shane_ernest
shane_ernest In Branding

Way to go, New Balance.

Big thanks to New Balance for giving some love and support to Playworks. The power of play brings out the best in every kid.

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shane_ernest
shane_ernest In Photography

Gaming Chinatown

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shane_ernest
shane_ernest In Branding

How The Global Hive Mind Is Teaming Up To Find A Cure For Alzheimer’s | Fast Company | Business + Innovation

Some intrepid scientists are trying to bridge that gap by exploiting the hive mind—teaming some of the smartest computation researchers in the world. “Some supercomputers today are approaching the processing speed of the human brain…

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shane_ernest
shane_ernest In Ideas

SCAMPER Your Problems Away

Found this great little matrix for problem solving from the folks at NextJump. It’s the SCAMPER model, developed by Bob Eberle in the 70’s and can be used for creatively analyzing a problem to find…

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shane_ernest
shane_ernest In Branding

Why Purpose-Driven Companies Are Often More Successful | Fast Company

When a company demonstrates an authentic purpose, consumers feel a connection to the products and company. They will choose the authentically purposeful company’s products, even if it’s not the cheapest offering. An organization without purpose…

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shane_ernest In Photography

Life and Death in the Desert – JTNP

Was a bit unexpected to see such a nice collection of pollinators at Joshua Tree National Park.

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    • Our Work
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      • Your Local Grain
      • Prescribed Fire
      • Eco-Restoration
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    • Journal